Too few people across the developing world have access to safe water. Too often they end up walking miles to unsafe water sources or, if they live in urban areas, purchasing water from expensive private sources. Safe water and sanitation are one of the main mechanisms to cut infant mortality from water borne diseases. Big donor and government investments are now underway (see the Asian Development Bank for instance).
Actress Thandie Newton explains in today’s FT why she is an ambassador of Volvic and World Vision’s campaign, in which Volvic supplies 10 litres of water in Africa for every litre of water bought in the UK (go here and to World Vision).
Frankly, I try to avoid bottled water whenever I can – costly and environmentally unfriendly. But if I have to buy – and have you tried to get water in an airport recently? what happened to the water fountains? – then Thandie’s rationale might persuade me to choose Volvic. She says:
“I wanted to see if my cynical attitude could be changed and World Vision did change it. Bottled water isn’t going to go away and so I’d rather there was a brand that donates large sums of money to genuinely valuable causes, and which creates philanthropic competition between brands. I’m not a blinkered purist. I know that by infiltrating these large corporations, I’m in a much better position to suggest changes. Right now, for example, I’m encouraging Volvic to switch to biodegradable containers”.
Fair point. In the meantime, can I have a glass of (tap) water please?